The glassmith tactic

The perceived value of your product is about to take a nosedive. Here's how to save it using the glassmith tactic.

A glassblower blows air into a pipe. A beautiful vase appears from what was molten glass a moment ago.

As you walk out of the workshop, you exit through a small boutique run by the artisan's wife. You decide to buy a vase to gift your friend who didn't have anything to put the tulips you brought the last time you visited him.

It's not cheap. In fact, you could buy something at one-quarter of the price online. But it feels worth chipping the extra.

What happened there?

The couple didn't merely sell you a vase. No, they sold you a vase and a story. They connected you to their little business by showing you behind the scenes. You got to see how the art was made.

How do you know a human wrote the words you are reading?

As artificial intelligence progresses with (almost) no restriction, it won't be long before we can't distinguish human from machine-generated content.

This will cause the perceived value of things to nosedive.

How much respect would you have for a book written by a machine? 70,000 words aren't much of a flex for a machine.

How about a painting? Once the novelty has passed, who will care for a painting algorithmically created to ignite your desire to own it?

This is where the glassmith tactic comes into play. Artists and creators can create a human connection by tying their products to a story.

The obvious way to do this is by placing a shop at the exit of the workshop. Not to some remote location.

In a world about to be submerged by machine-generated content, the glassmith tactic will add the stamp of authenticity to your product.

"Made by a human."